Ebook A Preface to Marketing Management, by J. Paul Peter, Jr, James Donnelly
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A Preface to Marketing Management, by J. Paul Peter, Jr, James Donnelly
Ebook A Preface to Marketing Management, by J. Paul Peter, Jr, James Donnelly
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
- Sales Rank: #31769 in Books
- Published on: 2014-02-04
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .50" w x 7.90" l, .0 pounds
- Binding: Paperback
- 288 pages
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Textbook content is good, but eBook compatibility is poor
By S. Humphrey
Textbook content is good, but eBook compatibility is poor. Can only be viewed on the PC Kindle app, not through the web viewer or phone app. If I'd have known it was so limited, I'd have purchased a physical book.
0 of 0 people found the following review helpful.
They said like new, but seems brand new
By Amazon Customer
The book came in almost perfect condition. Sometimes you find brand new books in the same state as this one at the bookstores. Great purchase, very trustworthy.
0 of 0 people found the following review helpful.
A good overview of the field of marketing
By Amazon Customer
A good overview of the field of marketing. I've been in Market research for 35 years, before which I obtained a marketing degree. Good to be refreshed in the principles, terms and structures of marketing thinking.
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