Download PDF Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication, by Gwyneth Moore
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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication, by Gwyneth Moore
Download PDF Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication, by Gwyneth Moore
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
- Sales Rank: #1079995 in Books
- Published on: 2012-11-29
- Released on: 2012-11-29
- Original language: English
- Number of items: 1
- Dimensions: 9.16" h x .61" w x 6.32" l, 1.20 pounds
- Binding: Paperback
- 184 pages
Review
This is an excellent text, not only does it take you through the ages but it also discussed different cultures and fashion. It is a rich and colourful text adding weight to this area of research. An absolute perfect text and a pleasure to read. I would recommend this text to students; I can see it being a valuable resource. -- Alison Braybrook, Plymouth College of Art, UK
From the Back Cover
AVA Academia’s Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of fashion management. Packed with examples from students and professionals and fully illustrated with inspiring imagery, they offer an essential exploration of the subject.
Basics Fashion Management: Fashion Promotion examines what’s required for a twenty-first century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion customer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands, from high street to high end, are engaging with customers, and embracing the growing digital opportunities to promote collections and brand stories. About the Author
Gwyneth Moore has worked in marketing, branding and public relations for more than 20 years, promoting and publicizing products and services ranging from fashion and lifestyle brands to telecommunications and education services. Gwyneth began her teaching career following a joint project with the University of Glamorgan, linking high street fashion retail clients with fashion design students. She currently works as a freelance brand and PR consultant, edits two consumer blogs and is involved in the careers of a number of young fashion designers.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Educational and Interesting
By Vivien
This textbook is full of up to date information that is applicable to those who are interested in or are studying online media strategies and marketing in the fashion world. Moore focuses on a variety of social media platforms and ways of promoting a brand whether it’s for a blogger, fashion house or clothing store and more. The writing is very simple to read but it’s not overly simplistic because it has a lot of knowledge in it that can be beneficial for a number of people. I really enjoyed the various ways in which she showed online fashion marketing tactics for the larger fashion businesses such as Henry Holland and Top Shop which many people also like. I wasn’t expecting the book to be so multi-faceted but for me it was enlightening to get to learn about things such as styling and the editorial/photography side of a brand. There are many examples of real life events which were helpful and relatable when it came to topics such as twitter, Facebook and blogs. There was background information on how the technology has advanced and that people are now able to access brands quicker but what I’m still interested in finding out that I didn’t think this book addressed fully is how to transition into the next fad. There will eventually be a new social media platform and it would be interesting to know if there are any tools that somebody can work on so that the transition is easy. Overall I really enjoyed this textbook from a marketing perspective, the fact that is was based on fashion made it more appealing because of the visual concept.
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